About Us
Joseph & Josephine’s is a family-owned and operated limited-liability company inspired by our great-grandparents, Joseph and Josephine "Kealoha" Marciel.  During the early 1900’s, Joseph and Josephine raised 14 children on their 78-acre homestead, situated in the rural community of Kaupo, Maui.  

As young children, we spent our best summers there, picking bucketloads of mango, avocado, papaya, banana and citrus fruits of innumerable variety.  We hiked up waterfalls, rolled down mountains, and frolicked amidst the wildlife that inhabited our own private, peaceful, paradise.

Purpose

​Today, we’ve come to understand that our homestead is a living example of a sustainable, agroecosystem.  We seek to protect this legacy by producing organic crops and premium-quality fruit products, sourced from some of the same trees that Joseph & Josephine planted.   We aim to do so with integrity, respect for our neighbors, and a diversified agribusiness model that will inspire generations to come. ​

Mission

We will foster leadership opportunities and economic incentives for family members, landowners, and neighbors.  Stakeholders will understand agriculture from an ecological perspective—in terms of nutrient and energy dynamics, and interactions among plants, animals, insects and other organisms in the agro-ecosystem—then balance it with profit, community and consumer needs.

Vision

Joseph & Josephine’s will serve as a model of a thriving agri-business and social entrepreneurship venture that embodies the values of a modern homestead within a rural community.  We value:
  • Self-Sufficiency 
  • Sustainable Agriculture
  • Conservation
  • Social Responsibility